This is absolutely random.
I saw a sign on the street today that had a giant letter X, and beneath it, the phrase "ECKS". I have no idea if it's a brand or what, but it got me thinking.
How many letters in english can you spell phonetically without using the letter you're spelling. ECKS is one. The only other ones I could think of were EYE, CUE, YOO, and DOUBLE-YOO. 'Y' is close, but I can't unambiguously write "WHEYE" without folks reading whe-ye instead of wh-eye.
Apparently, this is what I do when I see signs on the street sometimes.
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